User-Generated Content (UGC) has become one of the most trusted and engaging forms of digital marketing. Whether it’s customer reviews, unboxing videos, or creative product demos, UGC videos allow brands to connect with audiences authentically. But turning scattered content into polished, ready-to-publish campaigns requires the right tools.
That’s where smart platforms come in. From AI video apps to project management systems, the right toolkit can help you collect, edit, organize, and publish UGC videos with minimal effort. Below, we’ll explore five tools to streamline your UGC video creation process—with Invideo AI leading the way.
1. Invideo AI – The Ultimate UGC Video Creator
When it comes to ugc video creation, invideo AI is a game-changer. Instead of spending hours editing or piecing together customer clips manually, this tool leverages artificial intelligence to transform raw content into high-quality, shareable videos in minutes.
With Invideo AI, all you need to do is provide a simple prompt, upload UGC clips, or add customer photos. The platform’s ai video app automatically handles everything—cutting, trimming, adding captions, integrating stock footage, syncing background music, and even generating voiceovers.
This makes it incredibly easy for marketers, small businesses, and creators to showcase customer stories, product demos, or testimonials without needing advanced editing skills. The platform also comes with drag-and-drop customization options, so you can tweak videos to match your brand identity.
Why choose Invideo AI for UGC video creation?
- AI-powered text-to-video generation.
- Automatic captions, transitions, and music sync.
- Huge library of stock footage and audio.
- Works as a free AI video app with premium upgrades for advanced features.
Invideo AI eliminates the biggest bottleneck in UGC marketing: time. Instead of spending days editing, you can create polished, conversion-ready videos in minutes—giving you more room to focus on strategy and engagement.
2. Google Drive / Google Photos – Store and Organize UGC
One of the biggest challenges in UGC video marketing isn’t just editing—it’s managing the flood of content. Customers share videos across different platforms: Instagram, WhatsApp, email, or even directly to your website. Without a proper system, files can get lost, mislabeled, or forgotten.
That’s where Google Drive and Google Photos come in. Both tools make it easy to store, categorize, and access UGC content in a centralized place. You can create dedicated folders for campaigns, label videos by product line, and share access with your marketing team.
Google Photos is especially useful because it uses AI-powered search features. If you’re looking for a video featuring a “red shirt” or “coffee mug,” you can find it instantly without digging through hundreds of files.
Benefits of using Google Drive/Photos for UGC:
- Centralized storage for customer-submitted videos.
- Easy sharing and collaboration across teams.
- AI-powered search for quick file retrieval.
- Secure cloud backup to prevent data loss.
With Drive or Photos as your content hub, you’ll always know where your UGC assets are—making your editing process with Invideo AI much smoother.
3. Notion – Plan and Manage Your UGC Campaigns
Collecting UGC is one thing; managing it is another. That’s where Notion becomes a valuable ally. As an all-in-one workspace, Notion helps marketing teams brainstorm, script, and organize UGC campaigns from start to finish.
For example, you can use Notion to:
Track customer content submissions.
Draft video scripts for testimonials or ads.
Organize UGC video concepts by product or theme.
Build content calendars to schedule video releases.
Since Notion supports rich media, you can embed actual UGC video clips directly into your boards. This makes it easier to visualize campaigns before pushing them into production with Invideo AI.
Why Notion helps UGC workflows:
- Flexible templates for campaign planning.
- Easy collaboration with team members.
- Centralized notes, ideas, and media assets.
- Integration with tools like Slack, Google Drive, and Trello.
Think of Notion as your creative hub—where all ideas come together before being executed into professional UGC videos.
4. Descript – Edit Voiceovers and Repurpose Content
While Invideo AI handles much of the heavy lifting in UGC editing, sometimes you’ll want extra control over audio or repurposing content. Descript is perfect for this role.
Descript allows you to edit videos just like editing text. Upload a UGC video, and the platform automatically generates a transcript. You can then cut, trim, or rearrange scenes simply by editing the text document.
It’s also ideal for cleaning up voiceovers or repurposing UGC into podcast snippets, reels, or short ads. You don’t need advanced editing knowledge—just type, and the video updates accordingly.
Why Descript is useful for UGC videos:
- Text-based video editing (cut scenes by deleting text).
- High-quality voiceover editing and overdubbing.
- Easy repurposing for multiple platforms.
- Great for polishing UGC audio before finalizing.
Instead of treating Descript as a competitor to Invideo AI, think of it as a complementary tool—especially for fine-tuning UGC projects.
5. Trello – Streamline Your UGC Workflow
Finally, no UGC campaign is complete without strong project management. With content coming from multiple sources, deadlines for publishing, and various editing tasks, things can get messy quickly.
Trello helps solve that problem. Its visual, card-based system makes it easy to organize tasks, assign responsibilities, and track campaign progress.
For example, you can create a Trello board where:
- One column is for collecting UGC submissions.
- Another for content currently being edited in Invideo AI.
- Another for final reviews and approvals.
- And a final column for published campaigns.
Benefits of using Trello for UGC video creation:
- Visual project management with drag-and-drop ease.
- Assign tasks and deadlines to team members.
- Integrate with Slack, Notion, and Google Drive.
- Keeps campaigns on schedule and transparent.
Trello ensures that your UGC workflow runs smoothly from collection to publishing—without anything slipping through the cracks.
Final Thoughts
UGC videos are powerful because they’re authentic, relatable, and persuasive. But to turn raw customer submissions into impactful marketing campaigns, you need the right toolkit.
Invideo AI is your go-to ai video app for transforming UGC into polished ads and branded content.
Google Drive/Photos keep your UGC organized and accessible.
Notion manages your ideas, scripts, and campaign plans.
Descript gives you finer control over audio and repurposing.
Trello ensures smooth workflows and timely publishing.
By combining these tools, you’ll be able to streamline your entire UGC video process—from collecting raw clips to sharing professional videos with the world.
In today’s fast-paced digital environment, having the right workflow means everything. And with tools like Invideo AI leading the way, creating impactful UGC videos has never been easier.
